Privacy Policy
Last updated: January 2026
This Privacy Policy explains how Asobi Labs (Sole Proprietorship of Maria Hollweck) ("Asobi Labs", "we", "our", "us") collects, uses, and protects personal data when you use the Nostaly mobile application ("the App").
The App helps you declutter your photo library by reviewing a small selection of photos each day.
By using the App, you agree to the practices described in this Privacy Policy.
1. Who We Are
Data Controller
Asobi Labs (Sole Proprietorship of Maria Hollweck)
Brooklyn, New York, USA
Email: nostaly@asobi-labs.com
2. Information We Collect
2.1 Information You Provide
- Notification settings and reminder preferences
- App preferences (language, appearance)
We do not require account registration or login.
2.2 Photo Library Access
Important: Your photos never leave your device. The App accesses your photo library locally to display photos for review. Photos you choose to delete are moved to your device's "Recently Deleted" folder, managed by your operating system. We do not upload, store, or transmit your photos to any server.
2.3 Automatically Collected Information
- Device information (model, OS version, app version)
- Usage analytics (session length, features used, photos reviewed count)
- Crash logs and errors
- Advertising identifiers (for ad personalization)
- Timezone (for daily reminders)
2.4 Information Collected by Third Parties
We use Google AdMob for advertising, which may collect:
- Advertising ID
- IP address
- Device information
- Ad interaction data
You can opt out of personalized ads in your device settings.
3. How We Use Your Information
We use your information to:
- Provide the photo review and cleanup functionality
- Send daily cleanup reminders (if notifications enabled)
- Display relevant advertisements
- Improve app performance and user experience
- Track cleanup progress and statistics
- Troubleshoot issues
We do not sell personal data.
4. Legal Bases (GDPR / UK GDPR)
We process data under:
- Performance of a contract (providing the App)
- Legitimate interests (analytics, security, performance)
- Consent (notifications, personalized ads, photo library access)
- Legal compliance
5. Sharing of Information
5.1 Service Providers (Processors)
We may share data with:
- Google AdMob - advertising
- Apple / Google - in-app purchases, crash reporting
These providers process data according to their own privacy policies.
5.2 International Transfers
Data may be stored or processed in the United States or other countries. Where required, transfers rely on Standard Contractual Clauses (SCCs).
6. Data Retention
- App preferences and cleanup statistics are stored locally on your device.
- Analytics data is retained for up to 14 months.
- Deleting the app removes all locally stored data.
7. Your Privacy Rights
7.1 GDPR (EU/UK)
You have the right to:
- Access your data
- Correct your data
- Delete your data
- Withdraw consent
- Restrict or object to processing
- Request data portability
- File a complaint with your local supervisory authority
7.2 California (CCPA)
California residents may:
- Know what personal information is collected
- Request deletion of personal information
- Opt out of sale of personal information (we do not sell data)
- Non-discrimination for exercising privacy rights
Contact: nostaly@asobi-labs.com
8. Data Deletion
To delete your data:
- Delete the app from your device (removes all local data)
- Reset your advertising identifier in device settings
- Contact us at nostaly@asobi-labs.com for any additional requests
9. Children's Privacy
The App is not intended for children under 13. We do not knowingly collect data from users under 13.
10. Security
We use encryption and secure infrastructure. Your photos remain on your device and are never transmitted to our servers. No system is fully secure; use the App at your own risk.
11. Changes to This Policy
We may update this Privacy Policy. Continued use of the App indicates acceptance.
Contact
Asobi Labs (Sole Proprietorship of Maria Hollweck)
Email: nostaly@asobi-labs.com